Browsing Ruhuna University International Conference on Humanities and Social Sciences by Subject "Apparel"

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Impact of Fashion Involvement and Hedonic Shopping Motivation on Impulse Buying Behavior of Employees (with Special Reference to the Civil Workers in Magam Ruhunupura Administrative Building Complex, Hambantota, Sri Lanka)

Gunasekara, N.S.W. (Faculty of Humanities and Social Sciences, University of Ruhuna, Matara, Sri Lanka ., 2022-11-17)

Fashion and clothing, and wearing clothes are primary needs of humans. In managing self-image, clothing and fashion play a vital role. The main purpose of this study is to examine the impact of fashion involvement and ...

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