Abstract:
Whole grain (WG) cereals are recognized sources of bioactive compounds
and regular consumption is associated with risk reduction of a number of
non-communicable diseases. Little is known about Sri Lankan consumer
knowledge, attitudes and practices (KAP) on use of whole grain cereals. The
aim of this study was to determine the levels of KAP of urban and rural
adults regarding WG consumption and health. A combination of qualitative
and quantitative methods was used to gather information. Preliminary market
surveys and focus group discussions were conducted to design the survey
questionnaire that comprised of sections regarding knowledge, attitudes and
practices. Pre-tested interviewer-administered questionnaire was used. Three
hundred adults participated in the study representing urban and rural sectors
in Sri Lanka. More than half of urban respondents had a good level of
knowledge on WG cereals compared to those of rural (30%). Majority of
rural respondents (69%) had positive attitudes towards WG consumption
(p<0.05). Respondents from both sectors showed poor level of practices.
Ability of identifying WG and the frequency of WG consumption were
reported low among Sri Lankan adults. Majority of adults rated WG as more
natural, nutritious and healthy compared to refined cereals. However,
respondents demonstrated poor knowledge and practice levels but positive
attitudes regarding WG consumption. Rural adults, though they have poor
knowledge on WG consumption showed higher positive attitude level than
those of urban. The findings of this study suggest the need of strengthening
the public nutrition education activities in Sri Lanka to improve the
knowledge on WG cereals, and conducting awareness programmes to
increase their consumption.
