Abstract:
The study focuses on examining working women’s attitudes towards the consumption of fast food. Five,
literature supported, hypotheses were derived and tested to examine the attitudes in relation to the
perceived taste, perceived quality, perceived nutrition value, perceived convenience and perceived price of
fast food. A survey was conducted using 177 working women in Matara district, Sri Lanka. Structural
equation modellingwas employed for data analysis. The results showed that perceived convenience of fast
food has a significant positive effect over fast food consumption whilst taste, nutrition value and price give a
positive but not significant effect. However, perceived quality of fast food indicates a negative but non-significant effect on fast food consumption
