Abstract:
Social capital has attracted the attention of commercial firms so that such movement has also entered the
realm of management and commercial organizations. Today human and social capital can been considered
as a basis for competitive advantage of organizations. This article is concerned with investigation of
relationship between social capital and social health of commercial firms in Iran. Therefore, in order to
investigate the above subject and to define the results for hypotheses, data and statistics required for the
study have been gathered through questionnaire and also through the existing information available at the
system of Iranian commercial firms. The study lasts for one year (2011). The sample included 1400 subjects
(950 females, 450 males) accidentally selected and analyzed by using stratified sampling. Data collected
was analyzed by using T-test, ANOVA, and Pearson correlation coefficient. The results obtained indicate
that the all dimensions of social capital are meaningfully related to social health so that highly influence the
competitiveness of firms. Also among such variables, marital status, type of product and social services to
customers are related to social health. Furthermore, the results obtained from regression analysis showed
that the variance changes of Iranian commercial firms' social health are explicated by two variables such as
trust and social participation.
