Browsing 09th ICME - 2020 by Subject "Subjective norm"

Browsing 09th ICME - 2020 by Subject "Subjective norm"

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  • Abeywardena, R.L; Sirisena, A.B. (University of Ruhuna, 2020-09-11)
    Purchasing green products is an emerging concept that promotes producing and selling environmentally safe products and services. The concept of green marketing firstly came into practice in the 1980s resulting in rapid ...

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