Abstract:
This research study is an endeavour to identify the association between the competencies o f
women entrepreneurs and enterprise performance. The researcher has observed that there is
a gap in the existing knowledge in the case o f entrepreneurial competencies and enterprise
performance o f Sri Lankan women entrepreneurs. This is the gap in the literature that is
addressed in this study. Hence the research problem focused here is ‘‘what is the association
between the competencies o f women entrepreneurs and performance o f their enterprises? ”
There were two objectives o f the study: 1) to find the association between cognitive,
affective and connotive (behavioural) competencies o f women entrepreneurs and
performance o f their enterprises, and 2) to find the most critical type o f competence that
has an association to the performance o f the enterprise.
The researcher used both Primary data and Secondary data for the study. Secondary data
were collected from journals, publications, news paper reports and published and
unpublished reports on the subject. Primary data were collected through the distribution of
questionnaire.
This research has employed the descriptive research design where the research problem and
specific hypotheses have been clearly identified. A questionnaire was administered to collect
data needed for testing hypotheses. The population o f the study was, all the women
entrepreneurs registered with any formal organization who undertake to organize, own and
run an enterprise with five or below employees in the Galle district. There were four
organizations in the Galle district who maintained a list of micro women entrepreneurs and
there were a total o f2000 registerd women entrepreneurs in these four organisations.
The researcher selected 200 women entrepreneurs from these four lists by using the stratified
sampling technique.
The present researcher elaborates three types o f competencies-cognitive, affective and
behavioural (conotive).
The study hypothesized that there is a positive correlation between the said three
competencies on performance o f the enterprise. Hence, following three hypotheses were
formulated: .1) Hi -There is an association between the cognitive competencies of women
entrepreneurs and the performance o f enterprises, 2) H2-There is an association between
the affective competencies o f women entrepreneurs and the performance o f enterprises. 3)
H3- There is an association between the Behavioural competencies o f women
entrepreneurs and the performance o f enterprises.
Hypotheses were tested by performing a Chi-Square test and “C ” value was calculated to
determine the degree o f association.
Accordingly, it has been empirically established that there is an association between the
cognitive competencies and the performance o f the enterprise (Hi) and behavioural
competencies o f women entrepreneurs and performance o f the enterprise (H3). However, it
also suggested that there is no association between the affective competencies o f women
entrepreneurs and performance o f the enterprise (H2). The strength o f the association o f the
accepted hypotheses were measured by using the contingency coefficient(C) and it was found
that behavioural competencies were the most critical type o f competence that has a bearing
on enterprise performance.
