Computerized Accounting System (CAS) plays a prominent role in providing information accurately and quickly to meet the challenges of the ever-changing business environment. Developing countries, however, struggle and are ...

The goal of this study is to create a scale for measuring authenticity in a tourismmanagement environment. Authenticity has been extensively studied in a wide range ofacademic fields. Authenticity has been a theme in tourism ...

As competition for inward investment, residents, and revenue from tourism has rapidly increased, the application of marketing techniques to places has also increased. Although branding is not a new concept, the study of ...

This study examines the diff erences among the perceptions of country image eff ects on the milkpowder market for urban and rural consumers in the southern region of Sri Lanka. The SriLankan milk powder market consists of ...

Amid intense competition and the dynamic business environment, surviving in the market has become a key challenge for many service organizations. Service quality has become one the key tools for surviving and gaining competitive ...

This study aims to investigate how computer mediated communication (CMC) system have impacted on employee’s job satisfaction of Ceylon Electricity Board, Sri Lanka to fill the gaps in the computer mediated communication ...

This paper aims to investigate the impact of the Entrepreneurship Development Training Programme (EDTP) on the business growth of Small and Mediumscale Enterprises (SMEs) in the Nuwara Eliya district in Sri Lanka. The ...

The Library System, University of Ruhuna takes a vital place among the academic libraries in Sri Lanka. The library manages all the resources through integrated library management software called “Koha” and the ...

The purpose of this paper is to investigate the factors affecting young consumers’ purchase intention of green products in Sri Lanka, due to the lack of studies that deliberate green issues in the Sri Lankan context ...

Disputable information circulated through mass media on contamination of imported milk powder with hazardous chemical compounds is common at present that challenges consumer brand preference and brand loyalty. Though these ...