Abstract:
The Agribusiness Entrepreneurship sector has been prolonged as a major source of livelihood
for many agro-based communities in Sri Lanka. Turmeric (Curcuma longa L.) is predominately
cultivated in Kurunegala, Kandy, Matale, Gampaha, Colombo, Kegalle, Kalutara, Galle, Matara,
Badulla, Rathnapura, Polonnaruwa and in the Dry zone under the irrigated conditions. The study
adapts resource based reviews in the combination of the statistical reports. The scope of this
study is based on the past experiences of the selected three categories of commercial Turmeric
cultivators in Sri Lanka. Furthermore, the current management practices of the Turmeric
(Curcuma longa L.) were analyzed by focusing on three experiences of local commercial based
cultivations by the recommendations given by the Department of Agriculture with the
collaboration of the Export Agriculture Department. Selection criteria of the sample were based
on the Random Sampling method. Based on the collective actions of Entrepreneurial identity,
export relationship building and performance, scale of cultivation and quantity of exporting,
quality management leading Good Manufacturing practices on the selected three export
categories. The objectives of the study focus on 1.) To analyze the growing demand this is
exceeding the self-sufficiency after the Covid-19 period. 2.)To identify the growing demand due
to the restrictions of the Turmeric import. 3.)To investigate the quality wise management and
the application of the Good Agricultural Practices which impact over the growing export demand
for Turmeric. An explanatory analysis is conducted based on a case study. The retail price of
Turmeric powder was Rs. 2900.00 in end of December 2019. It is the five times of rough value of
the conventional price of Turmeric powder. Due to the import ban a shortage of turmeric in the
local market and price reached in high of Rs. 4,500.00 for kilo gram by the end of September. The
export production was reduced 0.456% due to the increasing of self-sufficiency. The research
clearly 1identifies the how the transition take place with the Turmeric in relevant to the scale of
cultivation and quantity of exporting, quality management leading Good Manufacturing practices
and Good Agricultural Practices are analyzed.
