It gives me a great pleasure to thank many friends from the hotel industry, lecturers and who helped me immensely to make this effort a success. Undoubtedly, this is a tedious process. Nevertheless, I did it with enthusiasm ...

The goal of this study is to create a scale for measuring authenticity in a tourismmanagement environment. Authenticity has been extensively studied in a wide range ofacademic fields. Authenticity has been a theme in tourism ...

As competition for inward investment, residents, and revenue from tourism has rapidly increased, the application of marketing techniques to places has also increased. Although branding is not a new concept, the study of ...

Disputable information circulated through mass media on contamination of imported milk powder with hazardous chemical compounds is common at present that challenges consumer brand preference and brand loyalty. Though these ...

In the twenty first century world young people show an obsession for the celebrities. Most of the advertisers use popular personalities as their brand ambassadors, whose personality combines with the brand image. According ...

How marketing mix antecedents decide consumer re-purchase intention is questionable in the global marketing literature in the present context. Moreover, the selection of effective marketing mix antecedents that guarantee ...

Within the last two decades Sri Lanka’s tourism industry has grown dramatically as one of the main foreign exchange earners and employment provider. Since Sri Lanka depends enormously on tourism for its growth and ...

Over the past decade, the private sector took the lead in restructuring, downsizing, andoutsourcing of the functions, which have performed previously in-house. Manyorganizations have outsourced information processing, ...

Over the past decade, the private sector took the lead in restructuring, downsizing, andoutsourcing of the functions, which have performed previously in-house. Manyorganizations have outsourced information processing, ...

The major focus of this study has been to understand how tourists perceive Sri Lankan food. It was aimed at identifying the way of perceiving Sri Lankan food by neophobic and neophilic tourists and different patterns ...