Lakmali, M.G.T.; Samaraweera, G.C.; Narayana, N.M.N.K.; Laksiri, W.M.R.
(University of Ruhuna, Matara, Sri Lanka, 2022-03-02)
How marketing mix antecedents decide consumer re-purchase intention is questionable in the
global marketing literature in the present context. Moreover, the selection of effective marketing
mix antecedents that guarantee ...