Abstract:
In the twenty first century world young people show an obsession for the celebrities. Most of
the advertisers use popular personalities as their brand ambassadors, whose personality
combines with the brand image. According to the previous researches and their findings,
they have found a research gap on celebrity personality on brand personality. In regard with
Sri Lankan context less number of researches regarding with this topic. The researcher was
did research regarding with this and examine those findings further through this research …
