Impact of Celebrity Personality on Brand Personality: for Selected Cases in Sri Lanka

dc.contributor.author	Senadeera, L.M.Y.
dc.contributor.author	Laksiri, W.M.R.
dc.date.accessioned	2024-07-24T05:55:53Z
dc.date.available	2024-07-24T05:55:53Z
dc.date.issued	2015-03-04
dc.identifier.citation	Senadeera, L. M. Y., & Laksiri, W. M. R. (2015). Impact of Celebrity Personality on Brand Personality: for Selected Cases in Sri Lanka.	en_US
dc.identifier.issn	2362-0412
dc.identifier.uri	http://ir.lib.ruh.ac.lk/handle/iruor/17093
dc.description.abstract	In the twenty first century world young people show an obsession for the celebrities. Most of the advertisers use popular personalities as their brand ambassadors, whose personality combines with the brand image. According to the previous researches and their findings, they have found a research gap on celebrity personality on brand personality. In regard with Sri Lankan context less number of researches regarding with this topic. The researcher was did research regarding with this and examine those findings further through this research …	en_US
dc.language.iso	en	en_US
dc.publisher	University of Ruhuna, Matara, Sri Lanka	en_US
dc.subject	Advertising	en_US
dc.subject	Brand image	en_US
dc.subject	Brand personality	en_US
dc.subject	Celebrity endorsement	en_US
dc.subject	Celebrity Personality	en_US
dc.title	Impact of Celebrity Personality on Brand Personality: for Selected Cases in Sri Lanka	en_US
dc.type	Article	en_US