Undergraduates’ Satisfaction with Zoom e-learning Application: Empirical Evidence from Management Undergraduates

Abstract

E-learning is developing as the new paradigm of modern education. The global e-learning business is growing at a 35.6 percent annual rate and still, there are failures. The success of e-learning systems is predicted mainly by user satisfaction. However, factors derived from users’ satisfaction with using zoom for e-learning are still underexplored. Therefore, the purpose of this study is to explore the factors that might impact undergraduate satisfaction regarding the use of zoom applications for e-learning. A theoretical foundation was laid for the study from empirical findings based on that conceptual framework was developed. Data was collected from 213 Management undergraduates of the University of Ruhuna by using a questionnaire survey. Results of the study indicated that perceived quality, perceived value, and technology self-efficacy positively impact undergraduates’ satisfaction with using the Zoom application for e-learning. Further, the study found that perceived utility has a significant negative impact on undergraduates’ e-learning satisfaction by using Zoom. The study was conducted from a student's point of view and implies their actual desires for e-learning specifically the Zoom application. Based on the findings stakeholders can pay attention to taking necessary actions to fulfil students’ needs and guiding them to gain higher satisfaction with e-learning and finally it will lead to the overall success of implemented e-learning system.