Fast Food Consumption: Identifying Working Women’s Attitudes Towards Consumption of Fast Food

dc.contributor.author	Rasanthika, A.H.B.S
dc.contributor.author	Gunawardana, T.S.L.W.
dc.date.accessioned	2023-10-03T09:17:58Z
dc.date.available	2023-10-03T09:17:58Z
dc.date.issued	2013-02-26
dc.identifier.isbn	978-955-1507-23-7
dc.identifier.uri	http://ir.lib.ruh.ac.lk/xmlui/handle/iruor/14947
dc.description.abstract	The study focuses on examining working women’s attitudes towards the consumption of fast food. Five, literature supported, hypotheses were derived and tested to examine the attitudes in relation to the perceived taste, perceived quality, perceived nutrition value, perceived convenience and perceived price of fast food. A survey was conducted using 177 working women in Matara district, Sri Lanka. Structural equation modellingwas employed for data analysis. The results showed that perceived convenience of fast food has a significant positive effect over fast food consumption whilst taste, nutrition value and price give a positive but not significant effect. However, perceived quality of fast food indicates a negative but non-significant effect on fast food consumption	en_US
dc.language.iso	en	en_US
dc.publisher	Faculty of Management and Finance, University of Ruhuna, Matara, Sri Lanka	en_US
dc.subject	Attitude	en_US
dc.subject	Fast Food Consumption	en_US
dc.subject	Working Women	en_US
dc.title	Fast Food Consumption: Identifying Working Women’s Attitudes Towards Consumption of Fast Food	en_US
dc.type	Article	en_US