Abstract:
In recent years, there has been growing attention on environmental consciousness and the
sustainability of businesses. Promoting green behaviour has been recognized as an initial step
in green human resource management to create a transitional change at the employee level. In
so doing, employee motivation to adopt voluntary behaviour central to acting green and socially
responsible is also paramount. Despite the increasing attention on greening businesses,
existing research is scant to fully understand the factors affecting employee green behaviours
and the underlying mechanisms of what influences employee green behaviour at work. This
study investigates the factors affecting employee green behaviour while focusing on the
mediating role of green intrinsic motivation in a selected fast-moving consumer goods (FMCG)
manufacturing firm in Sri Lanka. The sample comprised 220 employees working in the chosen
firm. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLSSEM)
with the SmartPLS Version 4.1.0.9 software and SPSS version 25 for preliminary
analyses. The results revealed that environmental orientation, environmental knowledge and
awareness, environmental attitude and perceived supervisory support positively influence
employee green behaviour through green intrinsic motivation. This study contributes to the
green human resource management literature by extensively investigating the factors affecting
employee green behaviour and the mediating role of green intrinsic motivation. It offers
practical implications for the FMCG manufacturing industry by highlighting the ways to
increase the green motivation of employees and significant factors that can elevate green
behaviours at work. Future studies can extend the model by linking other employee-level
outcomes central to improving sustainable business performance.
