Browsing 10th ICME - 2021 by Title

Browsing 10th ICME - 2021 by Title

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  • Understanding Consumer Engagement on Social Networking Sites in Sri Lanka 
    Sivaruban, Poshene; Shantha, P. H. A. B. (University of Ruhuna, 2021-09-02)
    Social media is one of the reasons that has led to globalization through effective communication by reducing the distance between countries. Its presentation of information and provoking engagement has attracted many ...
  • Understanding Sri Lankan Consumers’ Perception towards Celebrity Endorsement 
    Kaushalya, W. T. S.; Ranaweera, H. R. A. T. (University of Ruhuna, 2021-09-02)
    Celebrities are idealized characters we see in the media with perfect appearances and personalities. The influence of their interesting lifestyle and culture is creeping into consumers‟ minds in many ways, such as on to ...
  • Viral Marketing and Impulse Buying with the Mediating Effect of Online Trust 
    Liyanapathirana, Yasindee Maheshika (University of Ruhuna, 2021-09-02)
    The purpose of this study is to examine whether there is an impact of viral marketing on impulse buying with the mediating effect of online trust during the Covid-19 pandemic. It is important to study the impact of viral ...

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