Mobile telecommunications as an intensely competitive industry in the contemporary marketing context has expanded as a high-velocity service throughout the world. The purpose of the study is to recognise major determinants ...

Street vendors play a vital role in the contemporary business context. However, considerable attention has not been paid to street vendors, and only a handful of studies have been conducted to evaluate the behaviour of ...

The study was conducted to evaluate the nature of the behavioral aspects of the Millennials in terms of loyal and switching behavior as reference to the mobile phone services subscription. The study was conducted in two ...

In the contemporary marketplace, customer switching hasbecome a popularly addressed phenomenon. This studyendeavoured to provide an approach to understand thecustomer switching behaviour and identify the major factorswhich ...