Browsing Department of Marketing by Subject "Informal Economy"

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Empowerment of Street Vendors An Untapped Resource in the Informal Economy

Karunaratna, A.C.; Tjandr, Nathalia C. (University of Colombo, 2021)

Street vending has persisted for centuries and pervasive across the globe since it plays a remarkable role in fulfilling customer needs in the context of the informal economy. In the contemporary business context, ...
A Glance into the Life of Street Vendors in Sri Lanka An Overview

Karunaratna, A.C.; Tjandra, Nathalia C. (University of Kelaniya, Sri Lanka, 2021)

Street vendors play a vital role in the contemporary business context. However, considerable attention has not been paid to street vendors, and only a handful of studies have been conducted to evaluate the behaviour of ...

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