Mass level of recent food related issues and scandals generated a destructive energy towards the fast food and ready to eat industry by alarming the world about the food safety and security. Descriptive and informative ...

The Sri Lankan mobile telecommunication market has experienced a strong growth over the last few years. The increasing competition and number of identical products in the market pressure businesses to compete and stand ...

Financial institutions play a massive role in achieving the economic growth of a country. Here, the commercial bank’s contributions seem vital because commercial banks lend to the people who wish to invest. In this ...

Understanding and building a relationship between customers and brands has become an essential function of today's business world because of the increasing competition in the modern business environment. As a result of the ...

In the restaurant industry, quality is important. Hence, customers can be satisfied by assessing the quality of services provided to them in comparison with what they expected. Relatively a few studies have addressed the ...

Technological revolution and development of the mass media are constantly providing tremendous and massive opportunities for users and there is an enormous impact on the purchase intention of millennials. YouTube is a ...

E-commerce has been acknowledged as a major source of all business transactions performed by consumers who prefer to use the Internet. There is a new trend among the young generation than the old generation to use E-commerce ...

The concept of vulnerability originated in the disaster/hazard literature and provides the theoretical underpinning to research in several other contexts too. Consumer researchers seem to have used vulnerability as a ...

Women's economic engagement is essential for the development of a healthy nation. Women entrepreneurs, particularly in developing nations, play an important role in creating jobs, wealth, poverty reduction, human development, ...

Sri Lanka is a developing country and the unemployment rate among graduates is relatively high. There is limited access to tertiary education in state universities. On the other hand, dynamic changes could be observed in ...