Abstract:
Today’s extension trends represent a paradigm shift from top down approach to bottom up approach wherein
the farmer is the central figure in the technology adoption and technology refinement process. Research and ex tension organizations have moved from working with individual farmers to collaboration with groups. Members
of a group collectively take part in accessing and sharing resources, in decision making, partaking of benefits,
than while acting individually. The Participatory Action model (PAM) was used for the transfer of technology to
Mussel farmers, through a six step process of planning and implementation. Mussel farming connotes the scien tific culture of edible bivalves which belong to the family “Mytilidae”. The economic by product of mussel farming
is the mussel meat which has considerable commercial value and fetches additional source of income for fisher men during the lean fishing seasons. Mussel faming in India is carried out as individual ownership, family owner ship and ownership by self-help groups. In the present study, the Participatory Action Model was used as a meth od to organize the self-help groups involved in mussel farming. This model aims at development of group capaci ties through involvement of the group members in planning, implementation, review and reflection process in
mussel farming undertaken on a group basis. The study aimed at assessing the Group Dynamics Effectiveness of
men and women mussel farmers in their respective groups. The findings revealed that the overall Group Effec tiveness Index (G.E.I) was 63.03, which has been achieved, within a short period of three years of technology
transfer. Results of Chi-square analysis revealed that there was significant association between men and women
farmers in the groups with respect to group dimensions such as influence, styles of influence, decision making,
task function, feelings, norms, interpersonal trust and group achievements at (P<0.05). The findings of the discri minant analysis revealed that the group dimensions which significantly discriminated the men and women farm ers, were achievements of group, norms, interpersonal trust and empathy. The study implies that there is tremen dous potential for harnessing the group efforts for successful adoption of the technology and future participatory
efforts should be directed at strengthening these specific dimensions which govern the group behaviour and which
in turn accentuate the G.E.I.
