• Understanding Consumer Engagement on Social Networking Sites in Sri Lanka 

  Sivaruban, Poshene; Shantha, P. H. A. B. (University of Ruhuna, 2021-09-02)

  Social media is one of the reasons that has led to globalization through effective communication by reducing the distance between countries. Its presentation of information and provoking engagement has attracted many ...
• The Impact of the Online Education System on Social and Health Issues of School Children in Sri Lanka 

  Elapatha, G. S.; Shashiranga, R. I. L.; Bhashini, A. A. P.; Wijesinghe, U. M. D. L. (University of Ruhuna, 2021-09-02)

  The COVID-19 pandemic forced schools around the world to close their schools indefinitely and move their instructional activities onto online platforms. The schools were not ready for such a transition and their online ...
• Sinhala Language-Based Personal Assistant Robot Software for Elderly People 

  Dunusinghe, K. M.; Vithanage, D. S. (University of Ruhuna, 2021-09-02)

  Most elderly people require special care to live a healthy life free of anxieties and distress. The elderly are abused by their family members due to a lack of information about their changing behavioural patterns at home. ...
• Push and Pull Motivation on the Revisit Intention of Young Domestic Travelers in Sri Lanka 

  Sandanayake, D. Y. C.; Gamage, A. H. Lakeesha; De Silva, Pavani (University of Ruhuna, 2021-09-02)

  The purpose of this study was to provide an in-depth understanding of the impact of push and pull motivating factors on the revisit intention of young domestic travelers of Sri Lanka. The study adopted a questionnaire ...
• Green Marketing Strategies on Customer-Based Brand Equity a Study in Green Hotels in Matale District 

  Madhunimasha, M. M. S. C.; Pathmini, M. G. S. (University of Ruhuna, 2021-09-02)

  The aim of this paper is to examine the impact of Green Marketing Strategies (GMS) on Customer-Based Brand Equity (CBBE) in green hotels in Sri Lanka. The paper opens by identifying CBBE as a paradox for GMS and a short ...
• Stakeholder’s Perspective on Tourism Development and Its Implications 

  Pattiyagedara, P. G. S. S.; Gangananda, A. M. N. M.; Bandara, W. M. A. H. (University of Ruhuna, 2021-09-02)

  Geographical area of Sri Lanka, with its intact natural beauty, important culture, and historical monuments, has significant potential for tourism development. The study investigated the Heeloya Knuckles Valley Tourism ...
• Contribution of Traditional Cooking Demonstrations for Gastronomy Tourism Development in Sri Lanka the Case of Galle District, Sri Lanka 

  Fernando, Rishini; Chamodya, Kalani; Rathnayake, Suvimali; Pirasath, Hamzayini (University of Ruhuna, 2021-09-02)

  Gastronomy has always been linked with the tourism experience. However, it can be seen that this link between tourism and gastronomy is developing towards quite new tourism products. Gastronomy tourism is a result of this ...
• Viral Marketing and Impulse Buying with the Mediating Effect of Online Trust 

  Liyanapathirana, Yasindee Maheshika (University of Ruhuna, 2021-09-02)

  The purpose of this study is to examine whether there is an impact of viral marketing on impulse buying with the mediating effect of online trust during the Covid-19 pandemic. It is important to study the impact of viral ...
• Understanding Sri Lankan Consumers’ Perception towards Celebrity Endorsement 

  Kaushalya, W. T. S.; Ranaweera, H. R. A. T. (University of Ruhuna, 2021-09-02)

  Celebrities are idealized characters we see in the media with perfect appearances and personalities. The influence of their interesting lifestyle and culture is creeping into consumers‟ minds in many ways, such as on to ...
• Self-congruence and Consumer’s Emotional Brand Attachment Empirical Evidence from the Automobile Industry in Sri Lanka 

  Hakmanage, M. M.; Kumara, P. A. P. Samantha (University of Ruhuna, 2021-09-02)

  Emotional brand attachment plays a major role in the competitive advantage aspect. Creating emotional brand attachment is very comprehensive. Therefore, research was conducted to address the key problem of which approach ...
• Enhancing Behavioural Intention among Young Consumers to Choose Green Hotels Evidence from a Frontier Market 

  Achchuthan, S.; Prahalathan, B.; Umanakenan, R.; Kajenthiran, K. (University of Ruhuna, 2021-09-02)

  Despite the increasing popularity of green hotels, there is a dearth of research and literature on consumer attitudes toward green hotels. The purpose of this study is to investigate consumer intention to visit a green ...
• Effect of Digital Marketing Strategies on Destination Choice of Domestic Travelers during Post COVID 19 Waves Special Reference to Ella, Sri Lanka 

  Perera, L. A. P. C.; Rathnayaka, B. R. M. G. M.; Bopage, Y. W. (University of Ruhuna, 2021-09-02)

  COVID 19 has halted the world‟s operations physically and has made the world virtual and penetrating. Including the tourism industry, all most all the industries in the world have collapsed. Digital Media came onto the ...
• E-CRM on Customer Retention in E-Commerce Mediation of Customer Loyalty 

  Silva, M. S. R.; Lakmal, K. G. P. (University of Ruhuna, 2021-09-02)

  Customer Relationship Management (CRM) helps businesses maintain long-term relationships with consumers while increasing profitability. CRM has evolved into electronic CRM or E-CRM, because of rapid improvements in Internet ...
• Strategy-as-Practice Perspective from Intersubjective Knowledge Problematic a Philosophical Rationale 

  De Peiris, T. N. S.; Kaluarachchi, K. A. S. P. (University of Ruhuna, 2021-09-02)

  The purpose of this paper is to discuss the philosophical rationale behind a study of the strategy work of organizational practitioners from a Strategy-As-Practice (SAP) perspective using the inter-subjectivity knowledge ...
• How to Measure Sustainable Competitive Advantage a Literature Review 

  Bandaranayake, I. W. M.; Pushpakumari, M. D. (University of Ruhuna, 2021-09-02)

  In highly competitive and dynamic environment, today, organizations should outperform the competition to survive and flourish. Thus, Strategic Management suggests organizations should achieve sustainable competitive ...
• The RelationsEvidence from Insurance Companies in Matale Districthip between Employee Satisfaction and Organizational Commitment 

  Dhanushka, Arumugam (University of Ruhuna, 2021-09-02)

  Employee satisfaction is a feeling of fulfilment or enjoyment that a person derives from their job. Organizational commitment refers to the individual's psychological attachment to the organization. Therefore, the aim of ...
• The Impact of Occupational Stress on Employee Performance of Non- Managerial Employees in Banking Sector, Sri Lanka 

  Maduwanthi, M. N. (University of Ruhuna, 2021-09-02)

  Employment-related stress is a controversial area among most specialists in the present tempestuous business world. Since business associations are working in an overwhelming and unpredictable serious climate, it makes ...
• Managing Intragroup Conflicts in Cross-Cultural Teamwork in Construction Projects in Sri Lanka 

  Rajenthiran, N.; Siriwardhana, S. D.; Samaraweera, A.; Dissanayake, D. M. P. P.; Kumarasiri, D. M. G. B. T. (University of Ruhuna, 2021-09-02)

  Construction projects, which deal and work together with foreign countries provide a greater contribution to economic growth of Sri Lanka. Therefore, it is very important to have successful outcomes from these multi-cultural ...
• Key Determinants of E-HRM Adoption Behavior :Banking Sector in Sri Lanka 

  Chandradasa, A.H. Isuru; Priyashantha, K.G. (University of Ruhuna, 2021-09-02)

  The employee's adoption rate of e-HRM among developing countries is relatively low and difficult due to human dynamics and external factors. Investigating what factors might be critically contributing to adoption is vital ...
• Impact of Open Office Work Environment on Employee Psychological Well-Being a Study with Special Reference to the Banking Industry of Sri Lanka 

  Senanayake, R. N.; Weerasinghe, T. D. (University of Ruhuna, 2021-09-02)

  Optimizing employee psychological well-being is a must for an organization, so it has become a major concern gaining more importance in organizational disciplines nowadays. However, a gap is found in the extant literature ...

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