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10th ICME - 2021
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Browsing 10th ICME - 2021 by Issue Date

Browsing 10th ICME - 2021 by Issue Date

Now showing items 1-20 of 38

The Impact of COVID – 19 Pandemic over Colombo Stock Exchange

Sandamini, P.N.; Rajeevan, S. (2021-08-02)

The paper aims to evaluate the short-term impact of the COVID-19 outbreak and the influence of the other external factors relating to COVID-19 on the Colombo Stock Exchange (CSE). This study adopts panel regression technique ...
Understanding Sri Lankan Consumers’ Perception towards Celebrity Endorsement

Kaushalya, W.T.S.; Ranaweera, H.R.A.T. (University of Ruhuna, 2021-09-02)

Celebrities are idealized characters we see in the media with perfect appearances and personalities. The influence of their interesting lifestyle and culture is creeping into consumers‟ minds in many ways, such as on to ...
Contribution of Traditional Cooking Demonstrations for Gastronomy Tourism Development in Sri Lanka the Case of Galle District, Sri Lanka

Fernando, Rishini; Chamodya, Kalani; Rathnayake, Suvimali; Pirasath, Hamzayini (University of Ruhuna, 2021-09-02)

Gastronomy has always been linked with the tourism experience. However, it can be seen that this link between tourism and gastronomy is developing towards quite new tourism products. Gastronomy tourism is a result of this ...
Push and Pull Motivation on the Revisit Intention of Young Domestic Travelers in Sri Lanka

Sandanayake, D.Y.C.; Gamage, A.H. Lakeesha; De Silva, Pavani (University of Ruhuna, 2021-09-02)

The purpose of this study was to provide an in-depth understanding of the impact of push and pull motivating factors on the revisit intention of young domestic travelers of Sri Lanka. The study adopted a questionnaire ...
Self-congruence and Consumer’s Emotional Brand Attachment Empirical Evidence from the Automobile Industry in Sri Lanka

Hakmanage, M.M.; Kumara, P.A.P. Samantha (University of Ruhuna, 2021-09-02)

Emotional brand attachment plays a major role in the competitive advantage aspect. Creating emotional brand attachment is very comprehensive. Therefore, research was conducted to address the key problem of which approach ...
Viral Marketing and Impulse Buying with the Mediating Effect of Online Trust

Liyanapathirana, Yasindee Maheshika (University of Ruhuna, 2021-09-02)

The purpose of this study is to examine whether there is an impact of viral marketing on impulse buying with the mediating effect of online trust during the Covid-19 pandemic. It is important to study the impact of viral ...
The Impact of the Online Education System on Social and Health Issues of School Children in Sri Lanka

Elapatha, G.S.; Shashiranga, R.I.L.; Bhashini, A.A.P.; Wijesinghe, U.M.D.L. (University of Ruhuna, 2021-09-02)

The COVID-19 pandemic forced schools around the world to close their schools indefinitely and move their instructional activities onto online platforms. The schools were not ready for such a transition and their online ...
Understanding Consumer Engagement on Social Networking Sites in Sri Lanka

Sivaruban, Poshene; Shantha, P.H.A.B. (University of Ruhuna, 2021-09-02)

Social media is one of the reasons that has led to globalization through effective communication by reducing the distance between countries. Its presentation of information and provoking engagement has attracted many ...
Corporate Governance Compliance in Firms Listed in Colombo Stock Exchange: Does Size Matter?

De Silva, L.D.; Wanniarachchige, M.K. (University of Ruhuna, 2021-09-02)

Since corporate governance acts as a monitoring mechanism in reducing agency issues, firms with higher corporate governance compliance are often associated with higher firm value, investor confidence, and stock liquidity. ...
Does Financial Attitude Lead to Financial Satisfaction? Empirical Evidence from Individual Investors in Jaffna District, Sri Lanka

Kengatharan, Lingesiya; Ravindran, Mithushana (2021-09-02)

The investors from Jaffna District are found to be transforming from the traditional investment approaches towards stock market investment avenues. Therefore, the objective of this study is aimed at finding the impact of ...
Back Office’ Taylorism: The Autonomy-Universalisation Paradox in Sri Lankan Accountancy

Keerthirathnaa, P.K.N.R.; Weerasekara, W.B.M.P.N. (University of Ruhuna, 2021-09-02)

The “new international division of labour” has segregated activities as routinized and non-routinized based on geography. This paper intends to examine the extent of task routinization in accounting firms in Sri Lanka. To ...
Financial Performance and Dividend Policy: Evidence from Listed Manufacturing Firms in Sri Lanka

Harshana, K.R.K.; Jeewantha, G.K.C. (2021-09-02)

Many decades ago, dividend is one of a predominant areas discussed in the corporate world, However, a universally accepted reason to pay dividend is not yet found. Compared to the research carried out in other parts of the ...
Management Control System and Performance of Cooperative Societies in Northern Province of Sri Lanka

Pratheesh, T.; Subramaniam, A. (University of Ruhuna, 2021-09-02)

Cooperative societies in Sri Lanka have a long and rich history from British rule. The main purpose of a cooperative society is to meet the common needs of the people in societies around the world. In Northern Province, ...
Corporate Internet Reporting and Firm Performance: Evidence from Banks, Diversified Financial, and Insurance firms in Sri Lanka

Nagarajah, Birasanth; Alagathurai, Ajanthan (University of Ruhuna, 2021-09-02)

The aim of this study is to examine the impact of Corporate Internet Reporting (CIR) on firm performance for a sample of 68 banks, diversified financial, and insurance firms in Sri Lanka over the year 2018. The researcher ...
The Creation of a Financial Management Map for Business Performance Improvement

Mokrišová, Martina; Horváthová, Jarmila (University of Ruhuna, 2021-09-02)

Currently, the trend in measuring the performance of a company is to change the top indicator for measuring performance from a profitability indicator to an indicator aimed at maximizing the value for owners. This trend ...
The Impact of Occupational Stress on Employee Performance of Non- Managerial Employees in Banking Sector, Sri Lanka

Maduwanthi, M.N. (University of Ruhuna, 2021-09-02)

Employment-related stress is a controversial area among most specialists in the present tempestuous business world. Since business associations are working in an overwhelming and unpredictable serious climate, it makes ...
Enhancing Behavioural Intention among Young Consumers to Choose Green Hotels Evidence from a Frontier Market

Achchuthan, S.; Prahalathan, B.; Umanakenan, R.; Kajenthiran, K. (University of Ruhuna, 2021-09-02)

Despite the increasing popularity of green hotels, there is a dearth of research and literature on consumer attitudes toward green hotels. The purpose of this study is to investigate consumer intention to visit a green ...
How to Measure Sustainable Competitive Advantage a Literature Review

Bandaranayake, I.W.M.; Pushpakumari, M.D. (University of Ruhuna, 2021-09-02)

In highly competitive and dynamic environment, today, organizations should outperform the competition to survive and flourish. Thus, Strategic Management suggests organizations should achieve sustainable competitive ...
Strategy-as-Practice Perspective from Intersubjective Knowledge Problematic a Philosophical Rationale

De Peiris, T.N.S.; Kaluarachchi, K.A.S.P. (University of Ruhuna, 2021-09-02)

The purpose of this paper is to discuss the philosophical rationale behind a study of the strategy work of organizational practitioners from a Strategy-As-Practice (SAP) perspective using the inter-subjectivity knowledge ...
E-CRM on Customer Retention in E-Commerce Mediation of Customer Loyalty

Silva, M.S.R.; Lakmal, K.G.P. (University of Ruhuna, 2021-09-02)

Customer Relationship Management (CRM) helps businesses maintain long-term relationships with consumers while increasing profitability. CRM has evolved into electronic CRM or E-CRM, because of rapid improvements in Internet ...

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