Citation:Chanaka Ushantha, R. A. & Samantha Kumara, P. A. P. (2016) A Quest for Service Quality in Higher Education: Empirical Evidence from Sri Lanka, Services Marketing Quarterly, 37:2, 98-108, DOI: 10.1080/15332969.2016.1154731
Date:2016-04-16
Abstract:
This study endeavors to address the service quality of a higher
education institute in Sri Lanka from the students’ perspective.
Data were collected through a structured questionnaire from
250 randomly selected full-time students. The HEdPERF scale was
adapted to measure the service quality perceptions of higher
education. Cronbach’s alpha values were used to examine the
internal consistency of the HEdPERF dimensions.Multiple regression
analysis was conducted to examine how service dimensions
contribute to the service quality perception. It was found that
only access and nonacademic dimensions have significant contributions
to the service quality perceptions in higher education
context.