Abstract:
Despite the popularity of crowdfunding throughout the World, there is a limited amount of academic research conducted to study user acceptance of crowdfunding, especially among entrepreneurs. This paper aims to propose a conceptual model for assessing entrepreneurs’ intention to use crowdfunding. To achieve the objective, the study searched and reviewed current literature on crowdfunding user acceptance in the Emerald and Lens.org databases. Initially, 128 articles were found, and the review was conducted with 37 articles selected according to the inclusion and exclusion criteria. Accordingly, this study proposes a conceptual model with the integration of the Unified Theory of Acceptance and Use of Technology (UTAUT) with the entrepreneurial intention model. The integration describes three main factors that affect user acceptance, such as technological factors, environmental factors, and individual factors. This paper tried to create a linkage with variables proposed in the model by providing propositions based on the literature. Future studies are needed to test the propositions in field research.
