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13th ICME - 2024
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Browsing 13th ICME - 2024 by Issue Date

Browsing 13th ICME - 2024 by Issue Date

Now showing items 1-20 of 39

Determinants of Consumer Purchase Intention of Counterfeit Luxury Clothing Brands: Empirical Evidence from Generation Z Consumers in Colombo District.

Tharaka, M.N.; Gamage, T.C. (Faculty of Management & Finance, University of Ruhuna, Matara, Sri Lanka, 2024-08-21)

Counterfeiting luxury clothing brands represents a growing and well-recognized problem worldwide that has yet to be effectively addressed in Sri Lanka. This paper fills this void by examining the factors influencing the ...
Departure of Complexities and Arrival of Success: Institutionalization of Long-Term Strategic Planning and Budgeting in an Apparel Firm in Sri Lanka.

Liyanage, T.; Pramod, C. (Faculty of Management & Finance, University of Ruhuna, Matara, Sri Lanka, 2024-08-21)

In recent years, long-run planning (LRP) has been a key focus for many organizations as they seek to remain competitive and efficient in an increasingly dynamic world. Thus, the economic crisis has created a new urgency ...
The Use of Artificial Intelligence on Customer Relationship Management in E-Commerce Enterprises.

Warnakula, M.S.; Kavindi, K.A.R.; Munasinghe, I.V.R.A.; Silva, A.C.D.; Jayasuriya, N.; Liyanage, T. (Faculty of Management & Finance, University of Ruhuna, Matara, Sri Lanka, 2024-08-21)

As the digital landscape keeps changing rapidly, artificial intelligence (AI) has generated a lot of attention to enhance customer service and personalize the experience of various industries, including the electronic ...
The Impact of Abusive Supervision and Self-controlling Capacity on Affective Commitment: A Validation on Non-Managerial Employees in Apparel Industry, Sri Lanka.

Sivapathasundharam, S.; Jayasekara, P. (Faculty of Management & Finance, University of Ruhuna, Matara, Sri Lanka, 2024-08-21)

The study explores the impact of abusive supervision on affective commitment among non-managerial employees in the Sri Lankan apparel industry, emphasizing the moderating role of self-control capacity. This research addresses ...
The Impact of Human Capital on Entrepreneurial Intention among Undergraduates in Sri Lanka: A Study based on the University of Kelaniya.

Wijetunge, W.A.D.S.; Jayasinghe, J.P.G.D.I. (Faculty of Management & Finance, University of Ruhuna, Matara, Sri Lanka, 2024-08-21)

Entrepreneurship is the driving force of the development of any country and is also essential for the development of Sri Lanka's economy. Small profitable businesses have started to become large-scale businesses due to the ...
Impact of FDI on Stock Market Performance in Sri Lanka.

Chamika, P.H.S.; Gunarathna, K.G.P.V. (Faculty of Management & Finance, University of Ruhuna, Matara, Sri Lanka, 2024-08-21)

This paper investigated the impact of foreign direct investment (FDI) on the stock market performance in Sri Lanka by considering various control variables such as the gross domestic product (GDP) growth rate, interest ...
The Impact of Technostress on Wok-Life Balance: Evidence from Managerial Level Employees in Apparel Industry, Sri Lanka.

Wijesiri, N.G.P.D.; Ekanayake, E.M.H.L. (Faculty of Management & Finance, University of Ruhuna, Matara, Sri Lanka, 2024-08-21)

In today's world, technology significantly impacts employees, presenting various challenges, particularly in the form of technostress, which makes it more challenging for them to make a proper balance between their work ...
Impact of Green Marketing Stimuli on Customers Green Purchase Intention in Fast-Moving Consumer Goods Market in Rathnapura District, Sri Lanka.

Kularathna, Y.A.N.K.; Dilrukshi, K.G.M.I. (Faculty of Management & Finance, University of Ruhuna, Matara, Sri Lanka, 2024-08-21)

This study investigates the impact of green marketing stimuli (GMS) on customers' green purchase intention in the fast-moving consumer goods (FMCG) market in Rathnapura District, Sri Lanka. Understanding the effectiveness ...
Impact of Online Brand Engagement on Online Purchase Intention: The Mediating Role of Brand Trust.

James, M.R.R.; Madhusanka, J.D.T.; Kularathna, Y.A.N.K. (Faculty of Management & Finance, University of Ruhuna, Matara, Sri Lanka, 2024-08-21)

The retail fashion landscape has witnessed a transformative shift in consumer-brand interactions due to the evolution of the internet and the proliferation of social media platforms. This study, situated in the Western ...
‘Rhetoric’ and ‘Reality’ of Artificial Intelligence: A Multiple Case Study on Retail Sector in Sri Lanka.

Sipnara, S.; Gunasekara, I.; Liyanage, T.; Sirimewan, R.; Ranathunga, S.; Kothalawala, C. (Faculty of Management & Finance, University of Ruhuna, Matara, Sri Lanka, 2024-08-21)

This study examines the utilization of Artificial Intelligence (AI) technologies in the retail industry of Sri Lanka, with a specific focus on the discrepancy between the discourse around AI adoption and its practical ...
Factors Affecting Work-Life Balance of Industrial Workers of Taian Lanka Steel Company Private Limited, Sri Lanka.

Dulandi, P.W.S.; Dissanayake, D.F. (Faculty of Management & Finance, University of Ruhuna, Matara, Sri Lanka, 2024-08-21)

This research study was carried out to find the impact of factors; stress, workload, co-worker support, and organizational support on work work-life balance of industrial workers at Taian Lanka Steel Company Private Limited. ...
The Impact of Perceived Organizational Politics on Employee Commitment: The Moderating Role of Self-Efficacy: A Study Among the Public Sector Employees in Sri Lanka.

Thasika, T.; Mayuran, L.; Manjula, S. (Faculty of Management & Finance, University of Ruhuna, Matara, Sri Lanka, 2024-08-21)

In the ever-evolving landscape of contemporary workplaces, perceived organizational politics persist as a ubiquitous force, intricately shaping the dynamics of organizational behavior and wielding significant influence ...
Antecedents of Entrepreneurial Intention: The Role of Entrepreneurial Self-Efficacy and Metacognitive Knowledge.

Rajapakse, V.; Dabare, P.U.I.; Prabodini, T.K.E.M. (Faculty of Management & Finance, University of Ruhuna, Matara, Sri Lanka, 2024-08-21)

Even though various factors have been explored to understand their influence on entrepreneurial intentions, the impact of higher-order cognitive factors, specifically metacognitive knowledge, on entrepreneurial intention ...
Factors Influencing Teachers' Performance in Vavuniya District Schools.

Mangaleswaran, T.; Sivapathasundharam, S. (Faculty of Management & Finance, University of Ruhuna, Matara, Sri Lanka, 2024-08-21)

The study investigates the factors influencing teacher performance in the Vavuniya district of Sri Lanka, aiming to bridge the research gap in understanding the unique challenges faced in this rural setting. The study ...
Value Relevance of Accounting Information, Firm Size, and Firm Leverage on Stock Price: With Special Reference to Listed Food, Beverage & Tobacco Companies and Consumer Services Companies in Sri Lanka.

Lakruwani, K.B.; Gunarathna, K.G.P.V. (Faculty of Management & Finance, University of Ruhuna, Matara, Sri Lanka, 2024-08-21)

Relevant, reliable, and accurate accounting information is essential for assessing financial conditions and business performance, aiding decision-makers in making informed choices. However, the number of studies about the ...
Unraveling the Impact of Digitalisation on Apparel Exporter’s Performance: Investigating the Mediation of Innovation and Export Market Orientation.

Abeyruwan, N.Y.; Weerasuriya, G.D.H.N.; Wijesekara, J.H.T.; Amarasekera, M.A.B.; Wisenthige, K.; Rajapakse, V. (Faculty of Management & Finance, University of Ruhuna, Matara, Sri Lanka, 2024-08-21)

In an era dominated by rapid technological advancements, digitalisation has become a significant driver of reshaping the apparel industry. Primarily, this research aims to examine the impact of digitalisation on export ...
Do Reverse Logistics Practices Enhance Customer Satisfaction in the E-Commerce Industry: A Systematic Literature Review.

Kusumsiri, S.; Fernando, M.; Kannangara, P.; Dahanayake, C.; Karunarathna, N.; Ehalapitiya, S. (Faculty of Management & Finance, University of Ruhuna, Matara, Sri Lanka, 2024-08-21)

Due to the increasing prevalence of E-commerce, people tend to purchase products online. Consequently, a proper reverse logistics (RL) process is needed to manage online returns and ensure customer satisfaction. This study ...
How Technology Influences Motivation and Engagement Among Corporate Gig Workers; A Study on Sri Lanka.

Siriwardana, D.; Hettiarachchi, N.; Perera, L.; Jayasena, C.; Wisenthige, K.; Wickramaarachchi, C. (Faculty of Management & Finance, University of Ruhuna, Matara, Sri Lanka, 2024-08-21)

This study explores how technology impacts the motivation and engagement of corporate gig workers. As gig work becomes more prevalent, understanding the role of technology is crucial due to its significant impact on worker ...
Will Agile Training Promote Sustaining Agile Usage in Software Development?

Mapitiyage, V.; Wijesinghe, U.; Wickramarathne, C.; Wickramage, C.; Wisenthige, K.; Aluthwala, C. (Faculty of Management & Finance, University of Ruhuna, Matara, Sri Lanka, 2024-08-21)

Agile methodologies have garnered prominence in the contemporary landscape of software development. Despite development teams migrating to such methodologies, they encounter hurdles in their sustained usage. Research ...
Volatility Spillover between Equity and Cryptocurrency: An Empirical Study on the Colombo Stock Exchange.

Riyath, M.I.M.; Shiraj, M.M. (Faculty of Management & Finance, University of Ruhuna, Matara, Sri Lanka, 2024-08-21)

Cryptocurrency markets have spillover effects on different financial markets. However, no studies have empirically investigated their spillover impact on the equity market of Sri Lanka. This study investigates the volatility ...

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