Ratnasena, K.; Siriwardana, M.; Wijekoon, Y.; Shehan, T.; Wisenthige, K.; Dayapathirana, N.
(Faculty of Management & Finance, University of Ruhuna, Matara, Sri Lanka, 2024-08-21)
Nostalgia is a concept marketers and researchers have studied over time as a subtle yet effective marketing tool. Particularly across the world’s Western regions, established brands have adopted nostalgia as a theme for ...