Abstract:
A myriad of technological advancements such as Artificial
Intelligence (AI), Augmented Reality (AR),
and Virtual Reality (VR) have changed the business
landscape. VR is an emerging technology which shows mounting importance
when it comes to creating not only a diverse, but also a realistic environment with rich
sensory stimulation, immersive experiences, and spontaneous stimulation (Chen et
al., 2019) which serves as one of the critical developmental milestones which affects
the business operations by altering the business practises. Interestingly, the business
world has entered into an era which is powered by next-generation technologies such
as VR, especially by making them a part of their cultural element. Notably, this technology
has now entered into the people management aspect as well.
