Abstract:
This study was conducted in Delta State to determine the influence of extension agents’ and farmers’
communication factors on effectiveness of production technology messages. One hundred and eighty
(180) poultry farmers and forty six (46) extension agents were selected for this study. The poultry
production technology messages communicated to farmers included climate change adaptation
methods, waste management, health management, predator control and improved breeds. The
extension agents and poultry farmers were rated as being generally good in human relations,
communication skills and role performances. The test of hypothesis showed positive significant
influence of the communication skills of extension agents and poultry farmers on level of adoption of
the poultry technologies hence poultry production technology messages. It was recommended among
others that extension agents should provide follow up appointment for farmers, more extension agents
should be trained and employed, farmers should be encouraged to allow their spouses share
information with other farmers and the communication skills of the extension agents and fairness
should be sustained.
